From P2P Foundation

Old World, New World: How Communities, Culture, Connectivity, and Commerce are Changing How We Create Culture, Media, Education and Politics

URL = http://cms.mit.edu/news/2007/04/old_world_new_world_how_commun.php

Podcast at http://cms.mit.edu/podcasts/colloquia/cms-colloquium-2007-03-15-smlxl.mp3

Description

Alan Moore, CEO of engagement marketing company SMLXL and co-author of Communities Dominate Brands, believes that community-based engagement initiatives and the enabling of peer-to-peer flows of communication within organizations, and those that engage with them, will replace the traditional media orthodoxies of government, management, business, media distribution and marketing