From P2P Foundation

= another term for social media networks that allow content and ideas to spread through the power of sharing and self publishing. [1]

Discussion

"Other terms sometimes used to describe this paradigm shift in marketing for this marketing approach are

• Inbound marketing

• Content Marketing

• Pull marketing"

(http://www.jeffbullas.com/2012/01/10/10-reasons-why-liquid-content-should-be-included-in-your-social-media-marketing/)