Eric von Hippel on Lego Mindstorms as Open Innovation
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Fora TV presenation via http://www.openp2pdesign.org/2010/video/eric-von-hippel-open-innovation-lego-mindstorms/
Description
"the story of LEGO Mindstorms and how they learned that active users can co-create important value with a company (hacking their product / services). But this time, instead of reading this story in a book, we can listen to Eric von Hippel telling it." (http://www.openp2pdesign.org/2010/video/eric-von-hippel-open-innovation-lego-mindstorms/)