Fleura Bardhi on the Selfish Motives of Sharing Economy Users
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Video via https://www.youtube.com/watch?v=1D-blPUUp00
Description
"Sharing economy initiatives such as car clubs are supposed to encourage a sense of community. But Fleura Bardhi, professor of marketing at Cass Business School, tells Della Bradshaw that as they are adopted by the mass consumer selfish motives triumph. The collaborative economy is growing, however."