Loudsauce

= crowdfunding for ethical advertising and social change

URL = http://loudsauce.com/

Description

Beth Buczynski:

“Unlike Kickstarter, which focuses on funding individual creative projects, and IndieGoGo, which caters to "anyone with an idea," Loudsauce was designed specifically to transform the medium of advertising from one that primarily drives consumption to one of civic participation. "Loudsauce came from experience in the social sector and frustrations because much of that work is invisible," said Loudsauce co-founder Colin Mutchler during a panel discussion at SxSW Eco last week.

Mutchler says Loudsauce took its cues from the mainstream advertising industry, which has made a science out of changing behavior and getting people to support one brand over another.

In this way, Loudsauce can almost be considered a second-stage crowdfunding service: it gets people to help not just in the early stages of a socially responsible project, but then to help amplify these projects and get them out into the mainstream consciousness.”

Examples

'Loudsauce successes include running a commercial about the Story of Stuff during an episode of Hoarders (potentially reaching 2 million people and resulting in 40,000 visitors to the Story of Stuff website) and helping Uniting NC, a nonprofit that works to build understanding and respect for immigrants in North Carolina, place two billboards that celebrate community diversity.

Right now there's a Loudsauce campaign to place a commercial about the Occupy Wall Street movement on cable television during some of the most popular shows. It's collected almost half of its $5,000 goal in just 24 hours!” (http://www.shareable.net/blog/loudsauce-crowdfunds-advertising-that-matters)