Social Engagement Trends 2006

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"Forrester Research interviewed 4,500 adults and 4,500 youth in late 2006 to better understand consumer approaches to technology and various levels of social media involvement."

Commentary above and below from the i-wisdom blog at http://feeds.feedburner.com/~r/I-wisdom/~3/113569644/social_media_en.html


Podcast

Niall Kennedy had an interview with Charlene Li of Forrester Research about this study and its results. The podcast about Social Media Engagement trends can be found here at http://niallfiles.com/public/podcasts/social-technographics.mp3

Graphic

The best part of the interview is the social involvement ladder that was created by Forrester Research and that is illustrated here at [1]