Reputation Management Services
Description
From Business Week:
"An industry of online fixers is sprouting to defend clients against damaging information on the Web. With potential customers increasingly heading online to research products and services, bad reviews or complaints that turn up in a search can mean lost business. Reputation management services promise to highlight positive pages and bury offending sites deep in search results.
Most reputation services work by tracking what's written about a client on the Web, then doing search engine optimization (BusinessWeek.com, 9/10/07), promoting positive pages, and creating other sites that will push damaging references off the first pages of search results. The services are pitched as another tool companies can use in their PR and marketing efforts.
It's still hard to say how companies are using reputation management services, but industry players say clients fall into two camps. Some want to understand and respond to customer complaints; others often just want negative posts to go away." (http://www.businessweek.com/smallbiz/content/apr2008/sb20080430_356835.htm?)
Examples
- Internet Reputation Management, ReputationDefender