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"Under an initiative dubbed the Open Compute Project, Facebook released designs for the technology powering its new data center in Prineville, Ore., which Facebook says is 38 percent more efficient and 24 percent cheaper to run thanks to its custom engineering.

Facebook framed the effort as a means of encouraging collaboration in the tech industry, advancing "best practices" in the construction of data centers and upholding its commitment to openness." (http://www.huffingtonpost.com/2011/04/08/facebook-open-compute-project_n_846925.html)