Micromedia Platforms
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From Umair Haque's Media PPT presentation at http://www.bubblegeneration.com
Micromedia Platforms offer a platform for microcontent (blogs, podcasts, game mods, playlists, etc...) but focus on quality. Your microchunk becomes an asset for somebody else who wants to make complementary goods. Haque says that they bring the cost down of differentiating your microchunk from somebody elses. They bring the cost of attention allocation down.