Purpose-Driven Business
Discussion
Nilover Merchant:
"When you have shared purpose, it doesn’t matter how many people work “in the company” and how many work “with” the company or how many are serving as an army of volunteers who want to advance the mission. What will it look like to lead an organization when only 5% of talent affecting output is directly on payroll, and others come and go? Organizations will not need to be big to have a big impact. But they will need an extremely clear purpose, and shared, decentralized power throughout. When a clear purpose is coupled with shared power, people can self-organize to reach the goal.
In essence, organizations will finally act flat because they will actually be flat. (And, of course, this affects management’s role and how we all manage our careers. More on that in future posts.)
Work is freed. This changes not only how we work at the broadest levels — and how we organize every single part of our organizations — but what we make, how we produce and distribute it, and how we market and sell it. Is that scary? For many, yes. But, for better or worse, social is giving us this freedom." (http://nilofermerchant.com/2012/02/23/social-means-freedom-for-better-or-worse/)