User-Driven Advertizing
From P2P Foundation
(Redirected from User-driven Advertizing)
User-driven advertising
Increasingly, users are themselves distributing information about products and services that they appreciate, see the Wired article on a famous user-made iPod ad, at http://www.wired.com/news/mac/0,2125,66001,00.html? ;
More Information
- Companies are also learning to use (and abuse) these communities of 'passionate consumers', according to this report in Le Monde, at http://www.lemonde.fr/web/article/0,1-0@2-3230,36-396272,0.html
- Users are also producting ads themselves, see User-created Advertizing
- a platform for user-driven ads, http://news.thomasnet.com/fullstory/Web-Based-Platform-enables-user-driven-advertising-508898
