Pre-Selling
From P2P Foundation
Description
Jenny Kassan of SELC (U.S.A.):
"Two entrepreneurs wanted to open a high quality, environmentally responsible café in downtown Oakland. They got the word out to the community about their idea. Then they sold Café Creator cards – gift certificates for the yet-to-open café. Arguably, because the entrepreneurs were selling gift certificates for coffee and pastries and not an investment with a financial return, the Café Creator cards were not securities. Awaken Café launched and has been a huge hit in Oakland."
(http://www.shareable.net/blog/shared-financing-of-community-based-businesses)
