Description

'The new sharing dynamic requires measurement tools that define ROI beyond typical bottom-line and market-share metrics. To help marketers explore the new performance factors, Campbell Mithun developed a set of “Sharing Economy Brand Success Metrics” considering the interactivity of the following factors: brand associations, network affiliations and user experience." (http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement)

More Information

A downloadable version of the metrics chart is available on www.cmithun.com/talkinar